Building a digital product from scratch, and showing every step, including the ones that flop.
Come build alongside me.
I’m R.L. Canty. I’ve watched digital products go nowhere, and now I’m building one from scratch, out loud: choosing the idea, testing it with real people, pricing it, and launching it, mistakes included.
Read the Latest PostWhat I’m Working On Right Now
Starting November 11, the Build Log is where I build a digital product in public, one step at a time.
Now: Choosing and Testing
Module 1
Picking one product idea, asking real people before I build, and making the smallest version that works.
Next: Launch and Learn
Module 2
Pricing it out loud, putting it in the store, and sharing what launch week actually looks like.
The Canty Effect, LLC
The Bigger Journey
This is one part of a bigger journey. See everything I’m building from zero.
Latest Posts
- Why Printables Are the Most Underestimated Digital Product Category in the Market
I have watched creators spend six months building a course nobody finished, or a membership site with three members and … Read more - Why Creative Work Is Underpriced by the People Best Qualified to Price It
Building without a team teaches you something fast. Every hour you spend has a real cost, and pretending otherwise catches … Read more - Why Most Membership Sites Struggle to Keep Members Past Month Three
Most membership creators can tell you exactly how they got their first fifty members. Ask them how they kept those … Read more
Follow Along
New lessons twice a month, mistakes included. Follow wherever you already spend your time.
Prefer email? Take the free Fit Finder, then sign up to follow the Build Log.